PR Event: #UnveilANewFace – Takashimaya 25th Anniversary Celebration

#UnveilANewFace, that’s the official hashtag of the Takashimaya 25th Anniversary celebration that happened over 2 days on the 21/8 and 22/8 last week.

Indeed, true to the name, Takashimaya officially unveiled a brand new look of their beauty hall after it underwent a “face lift” section by section over the past few months.

If you have been to Takashimaya lately, you’d probably realised some of your favourite beauty brands and their counters have shifted, and you’d probably also discovered several brand new beauty brands setting up counters within the level 1 beauty hall as well.

All I can say is, I love the newly revamped space in terms of layout, setup, number of brands and even the lighting as well. It seems a whole lot brighter and in turn, makes it a lot grander. Even perfume shopping is a lot easier too as they have their own cosy corner right at the back. You’d be delighted with the sheer display of perfume bottles and their testers.

I attended the 1st day event as an invited blogger and I wanted to share the going of the events through the official photos taken by their official photographer. (I only snapped most of it for my IG story so I am unable to use them here, so full credits to the event photographer and Alexander PR Group).

Event date: 21/8/2018, Brands Demo


On the event day, we were all dazzled with live makeup demonstration by local makeup maestro, Ginger Lynette, and Seh-Young, K-beauty brand Hera’s top makeup artist who flew in specially for this event. Both of the makeup artists presented looks on the models using top favorites, best-sellers, and several new releases from the brand.

Hera Counter 2.JPG






Left to right: Willy Foo (Celebrity Photographer), Ginger Lynette (Celebrity Makeup Artist), Jade Seah (Celebrity & Emcee of the day), and Seh-Young (Hera’s Top Makeup Artist from Seoul)
A group shot with Seh-Young, Jade Seah, Ginger Lynette, Doreen Chia (Brand General Manager with Amorepacific Singapore), Marie Alexander (Executive Director of Alexander PR Group), and Hera Singapore staffers.


At Fresh, Ginger showed us how to “Binge Mask” with the Vitamin Nectar Vibrancy Boosting Mask to prep the skin first before enhancing the effects with the Rose Face Mask. As an option, we were recommended to apply the Black Tea Firming Overnight Mask to seal the goodness of the prior masks in while allowing the overnight mask to nourish and treat the skin as one sleeps.

While Ginger explained the goodness and wonders of Binge Masking, Fresh’s in-house trainer, Will, showed the crowd the best way to apply the masks.


Ginger, Will and Jade talking about the benefits of the Fresh Rose Floral Water
Ginger delicately apply a mask to the model’s bare skin
Staff of Fresh going round to let the public try on the Vitamin Nectar mask


Trainer Will applying the Rose Face Mask


Our Fresh-faced model with Jade, Ginger and Will


On our last stop of the day, Albion’s trainer Eunice and Ginger introduced the brand to the attendees and wowed everyone with the track record sales of 3 million bottles of their signature Skin Conditioner in a year. Ginger then presented the full extension mascara and face powder and shared tips and tricks to using them.

Albion counter 3

That’s Eunice sharing with the attendees how the star product, Albion Face Conditioner, works on the skin



Some of Albion’s top selling products
A group shot of Marie, Jade, Ginger and Eunice together with our model and Albion beauty counter staffers.

Fringe Activities

Alongside the live demonstrations happening at respective beauty counters, there were also fringe activities taking place where everyone is invited to partake!

A photo-taking setup
A sure-win lucky slot machine
Get a chance to spin with a minimum spend of $25 (including products from brands featured for the event).


Some beauty brands included in the #UnveilANewFace event:

Brand: Hera
Brand: Chantecaille


Brand: THREE
Brand: Fresh


There was also a gel nail & stamp station by Bloop.


An attendee getting her fingers gel-ed and stamped with Bloop!

Of course, what’s a celebration without food and refreshments right?

Throughout the event, light snacks, finger food and pastries from Ma Maison and Butter Studio were served while beverages from Perrier and Orangina kept us hydrated. Butter Studio also baked us a beautiful 3-tier cake for the event too.



We all had such a great time at the event especially with friends together!


…and a very candid shot of Marie, Jade, Ginger and Willy

It’s all smiles here!

To conclude this event blog post (my first ever event blog post, by the way), I leave you with this piece of fact sheet extracted from the official press release. I hope you have had fun reading this entry and do not forget to check out the revamped beauty hall of Takashimaya whenever you are in town!

Takashimaya Press Release #UveilANewFace-1.jpg

Thank you Marie and Alexander PR Group for organizing this event and the invite to witness the #UnveilANewFace! It’s a success!

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