Review: Benefit Gimme Brow (Sponsored Product)

When we talk about brands that does very well in eyebrow products, what are the few brands that comes to mind?

If you said Benefit, well, you are one of the many people whom I have asked and gave the same answer. Benefit is, without a doubt, one of the pioneers in developing the eyebrow mascara (or Browcara in K-beauty context).

Some months ago back in May, together with other bloggers/influencers/industry big names, we were all invited to witness the AbracadaBROW BIG REVEAL for Benefit Cosmetics. While some of us were guessing that it had to be more skin care products, none of us knew better. When it was time for the big reveal, International Spokesperson and Global Brow Expert Jared Bailey hopped onto the stage and presented us with a myriad of products. Specifically, a whole new revamped, repackaged and expanded eyebrow collection! There were altogether 9 product types, with some having additional shades beyond the familiar 3 previously.

Photo 20-8-16, 2 41 23 PM
(This is an image of us (Me, Faith, Melissa & Chloe) at Benefit Cosmetics SG BIG REVEAL event. Picture nicked from Melissa’s instagram) Credit: Melissa @Melissajaneferosha IG account

Now fast forward 3 months later, after having tried the NEW Benefit Gimme Brow on a more regular basis, I am ready to give you a review proper today! Read on to find out all about it.

First, a little info-visual from the brand about the Brow-Volumizing Fiber Gel:

Benefit Gimme Brow (Product info)
Credit: Benefit Cosmetics SG website
Benefit Gimme Brow (Product info - 1)
Credit: Benefit Cosmetics SG website
Benefit Gimme Brow (Product info - 2)
Credit: Benefit Cosmetics SG website


Now, into my experience with this Brow-volumizing fiber gel:

Benefit Gimme Brow 01.jpg

Benefit Gimme Brow 02Benefit Gimme Brow 03Benefit Gimme Brow 04Benefit Gimme Brow 05Benefit Gimme Brow 06

Benefit Gimme Brow 07Benefit Gimme Brow 08

Benefit Gimme Brow 09
(Here’s a swatch of the Benefit Gimme Brow in shade No.5 Deep; a dark blackish brown)
Benefit Gimme Brow 11
(What is a spoolie you ask? Well, this is the spoolie I was talking about. The spoolie that is used to even out the color after applying the Gimme Brow over the eyebrows. This is one end of the Goof Proof Brow Pencil)
Benefit Gimme Brow 10
(look at how spiffy my eyebrow look now after applying the Gimme Brow)

This was how i applied it:


Roaring view for [Benefit Cosmetics Gimme Brow]:

Product’s packaging : Short, swivel-to-open tube in a silver metallic packaging
Product’s texture : Similar to mascara – creamy, thick paste
Product’s scent : Not sweet, not bitter, not that pleasant, but not offending
Price point : Product was kindly sponsored by the kind folks at Benefit Cosmetics Singapore; however, the Benefit Gimme Brow retails for S$42/3g
For a list of Benefit Cosmetics retail sales location and flagship stores in Singapore, do visit their website here.

The direct Gimme Brow product page is here.

Try-out period : Every morning, on and off, for a period of 2 months
Personal take : Before this newly revamped and expanded Gimme Brow range, I am already a fan of their previous version that was housed in a brown plastic tube in a pink box outer packaging. Now, in comparison, they are both just as easy to apply, comb and even out (with a spoolie in my case). It looks very natural and very fine. The trick here is to remember that the eyebrow follows a gradation too – the tip is always lighter/a little faded as it gets darker towards the tail. Meaning, light to dark. Using a spoolie (like the one end of the Goof Proof Brow Pencil or Precisely, My Brow Pencil), comb through the tip portion of the eyebrow (already applied with Gimme Brow that is) for like 4 times, 3 times in the middle, and just 2 times at the tail. If you find that the eyebrow still look a little “dark”, simply repeat the above but just reduce it in similar ratio — lightest, lighter, dark, until the desired intensity and look. Also, a gentle note that you should look at your eyebrows from a distance away from the mirror. In the real world, no one will be looking at your eyebrows that up close. Your Gimmed Brow-ed eyebrows should look natural and a close match to your natural, or current state of hair color. Avoid having stark eyebrows by following the recommended color shade your Benefit BA suggests, and always even out by going through with a spoolie in the ratio I suggested earlier.

So, what about my take on it?

I LOVE IT! I love that it gives me that alert, awake and smart look and sort of make my eyes pop. I have sparse eyebrows in certain parts and this Gimme Brow helps to make it look even and fuller. The Gimme Brow does hold up for the entire day a gentle tap or dab on it after it sets when I perspire, does not make it transfer. Also, have I mentioned how easy it is to use? Well, it is very easy to use and to master it.

Will i recommend it? : Yes! Whether you are a boy or a girl, or just looking to spiff up your look, this is one easy step to do so.

To this, Buddy says:

Catisfaction-o-meter (5x Benefit Cosmetics Gimme Brow)



If you ever wanted to groom your eyebrows to make it neater, healthier and perhaps even promotes its growth, why not try something also NEW from Benefit Cosmetics BIG REVEAL?

Aside from the new Gimme Brow, we were also introduced to the BrowVo! Conditioning Primer. 

The Benefit Cosmetics BrowVo! Conditioning Primer works in two ways (extracted from the brand):

  1. Conditions: Brows instantly look fuller, thicker and healthier. Bonus Boost! Wear overnight so it conditions & works its magic while you sleep
  2. Primes: Wear under brow makeup to enhance color and extend wear
  3. Nutrient-rich formula: Contains Keratin & Soy Proteins known to help brows look thicker, healthier and fuller

Info-visual from the brand:

Benefit BrowVO! Conditioning Primer (Product info)
Credit: Benefit Cosmetics SG website
Benefit BrowVO! Conditioning Primer (Product info - 1)
Credit: Benefit Cosmetics SG website
Benefit BrowVO! Conditioning Primer (Product info - 2)
Credit: Benefit Cosmetics SG website


Here is my experience with this 2-in-1 product:

Benefit Gimme Brow 12Benefit Gimme Brow 13Benefit Gimme Brow 14Benefit Gimme Brow 15Benefit Gimme Brow 16

Benefit Gimme Brow 17
(The applicator tip comes with rubber teeth to provide massaging and combing effect)
Benefit Gimme Brow 18
(Twist just one dial by one dial to release the conditioning & priming liquid onto the rubber tip applicator)
Benefit Gimme Brow 19
(The conditioning & priming liquid is clear in color and dispenses through the tiny opening in the middle of the rubber applicator)
Benefit Gimme Brow 20
(Here’s a dollop of the liquid on the back of my hand for swatching)
Benefit Gimme Brow 21
(Are you able to see the “streaks”? Those are made by the “rubber teeth” of the applicator. It helps to comb the eyebrows to neaten and tidy it up. For priming, it allows precise application)

Using all 3 (three) NEW products from the Benefit Cosmetics AbracadaBROW BIG REVEAL to create this:

Benefit Gimme Brow 23

Benefit Gimme Brow 22.jpg
(The BrowVo! Conditioning Primer and Gimme Brow from Benefit Cosmetics)

Last but not least, if you guys wanna see how different AbracadaBROW brow products work and look on different skin tone, do click here to see their new interactive page. Kudos to the brand and its developer for this interactive page!



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